IKEA’s new service, Wedding Online, allows couples to invite guests from all over to virtually be a part of their big day, bringing them together through a computer’s microphone and webcam.
To activate the service, couples choose a virtual themed destination and log into Facebook for the ability to invite their friends. Once they’ve joined, viewers can turn on their webcams and watch the ceremony. This allows friends and relatives who are unable to attend, to feel like part of the special day. IKEA’s digital wedding service, will also imprint headshots of the digital participants and place it on bodies of virtual guests. Through this online activation, IKEA was able to create an alternative experience for those in the business of love.