Ikea is leveraging Snapchat and influencers to target their back-to-school campaign to millennials.
The Swedish furniture store will use pop music singers who also make up the comedy team Superfruit as part of a video/quiz campaign on Snapchat to encourage consumers to find their design style and be inspired by others.
Providing interactive videos, along with leveraging influencers, lends perceived credibility to the content and overall campaign which could help them with video completion rates, and ultimately conversions.