Kellogg’s Eggo frozen waffles is reviving an old tagline in new campaign which advises consumers that in today’s digital sharing environment, some things are best kept for themselves. Offsetting the trend of sharing food photos on social platforms such as Instagram and Facebook, Kellogg’s declares actually sharing your Eggo is out of the question (the old: L’Eggo My Eggo). The campaign revival will be heavily focused on digital platforms, such as Facebook, with online videos and visual assets; however, it will be incorporated into TV spots as well. Pairing nostalgia with modern relevance, Eggo invites consumers to choose a breakfast item worth NOT sharing with others. Read more about the campaign on AdAge.