KFC has partnered with Huawei, a networking and telecommunications equipment and services company in China, to release a branded smartphone to mark the brand’s 30th anniversary in China.
Additionally, the brand released an app called “K-music“. The app can be used at KFC locations across China and allows users to choose songs to play over the speakers at the restaurant they visit.
The creation of the branded phone is a great way to let KFC superfans display their brand pride, and the app makes every visit to a KFC location a more engaging experience.