The brand is no stranger to outrageous and quirky marketing stunts and for Valentine’s Day they have done it again. This holiday, they have designed Valentine’s Day cards complete with cheesy puns and a scratch-n-sniff back that smells like their signature fried chicken.
The cards are part of a campaign to promote the brand’s “$10 Chicken Share” meal which KFC touts as the perfect shareable meal for Valentine’s Day. Purchasing this meal is also the only way chicken-lovers can get their hands on the limited-time cards. Complementing the campaign is a set of custom GIFs from Tenor that users can share in messaging apps and on social media.
From conversation starting tweets to gifting portraits KFC has continued to prove that it isn’t always the biggest budget and meticulously planned campaign that has the most impact. Knowing how and where your brand fans interact is vital to successful awareness and conversion. By speaking in a common language on platforms their customers use and giving fans content worth sharing KFC is able to continuously grow its loyal community of followers.