Fans of the Twentieth Century Fox movie franchise, Taken, will be able to have their LinkedIn skills endorsed by the movie’s star actor Liam Neeson.
In the Taken trilogy, Neeson plays the role of Brian Mills – a badass, ex-soldier with “a particular set of skills” used to fight bad guys and rescue kidnapped victims. Fans are instructed by a YouTube video to visit a link and follow the instructions (exactly) to enter for their chance to receive a video endorsement of their professional skills by Neeson’s character. Additionally, a LinkedIn page for the movie has been created and serves as the digital hub to promote the upcoming movie. The page launched December 15, and currently has 27,440 followers.
This promotion is unique in that it leverages LinkedIn to help spread the word for a large movie franchise, forgoing the usual social channels as the primary awareness driver. However, the concept will absolutely resonate with fans of the movie who regularly use the quote “I have a particular set of skills” from the original film.