LivingSocial recently reallocated Facebook advertising funds to capitalize on the success of sponsored stories. The brand worked with Ampush to create a campaign that focused on sponsored stories and custom targeting to increase the click-through-rate for local offers. The custom targeting not only reached current fans, but also connected with Facebook users who have made purchases through the site in the past. The results showed a 20% increase in clicks using the sponsored stories as opposed to the right-hand side advertisements. LivingSocial saw a 58% increase in their return on investment allowed the company to expand their Facebook buy. To learn more about this Facebook media buy and the pros and cons of sponsored story advertising, please visit AllFacebook.com.