Earlier this year L’Oréal acquired augmented reality business Modiface and promised to “support the reinvention of the beauty experience.” Today, the cosmetic brand keeps true to its word as it combines Augmented Reality (AR) tech with real-time customer service.
L’Oréal is trialing the video chat feature with their NYX Professional Makeup brand that pairs users with a stylist on the other end of the line who can digitally apply the products to their faces through a series of AR filters. In addition to being able to “try” before they buy, they can complete the next step by purchasing the products in the app while also scheduling future appointments on makeup tutorials.
L’Oréal taking initiative with technology can pay off for them in a big way. They’re now combining the convenience of online shopping with the effectiveness of customer service provided by salespeople. Embracing Augmented Reality tech is the only way for an idea like this to work, as many consumers will be much more willing to purchase products after they test them–even if that means virtually.