Lowes’ introduction of the holoroom uses 3D technology and augmented reality to allow consumers to walk through a simulated landscape of their home with the functionality to play with wall colors, flooring, furniture, etc. — all with the tap of a finger. Once consumers are satisfied with the improvements, they can print the designs and head to the paint aisle, or the Lowe’s consulting desk, to make their dream design a reality. For many who have a difficult time visualizing changes, the holoroom will be a huge draw for those looking to renovate or redesign. The new user experience gives Lowe’s an opportunity to stand out from competitors, while also collecting important consumer data about design trends and regionally favored products. Holorooms will only be available in two Canadian stores in late 2014, but we imagine that with the projected success, we’ll be able to see for ourselves if that new chaise lounge actually looks good against chartreuse walls. Read more about the Lowe’s holoroom here.