Through their Made in a Minute initiative, the home-improvement brand fashioned interactive clips to assist in step-by-step DIY instructions on how to complete various at-home projects.
The clips, which run throughout the month of August on the brand’s Facebook page, use a 360 technology that allows viewers to rotate the video to different steps of the project which are exemplified through GIF-like frames.
The initiative not only uses trendy technology to promote their products, but showcases the chain’s dedication to their shoppers by aiming to supply the knowledge and confidence needed to complete such projects.
Read more about Lowe’s and their Made in a Minute initiative on AdWeek.