Lyft partnered with a Chicago-based brewery to create The Five Star Lager, which debuts today in 10 bars across the city.
Each can will feature a code that can be used for discounts within the Lyft app, offering 40-60% off a Lyft ride, up to $5. The brand has already committed to distributing 24,000 cans of the beer.
Ride-sharing apps like Lyft and Uber have been praised for their ability to eliminate instances of drunk driving by providing an easy alternative. This promotion gets the brand in front of customers’ faces right when it matters most – when they’re going to decide how to get home, and it offers them a discount to sweeten the deal.