With Mother’s Day right around the corner, Macy’s has asked consumers to upload their favorite moments with mom to Twitter, Instagram and Facebook.
For those using the hashtag #MacysLovesMoms, alongside a mom-themed memory or photo, Macy’s will donate $3 per each qualifying upload to one of five pre-approved charities. The brand has also opened up two-way communication as they interact with campaign participants on Twitter – commenting on photo and tweet submissions. Macy’s social promotion is a great way to engage consumers, provide an outlet to help those in need and serves as a branding opportunity to remind consumers of of its many gift-appropriate offerings ahead of the national holiday.