Magnolia Bakery, the iconic New York City cupcakery, is leveraging MasterCard to grow a digital footprint for their brick-and-mortar store. With smartphones becoming more and more a part of the shopping experience, the traditional brick-and-mortar cupcakery has recognized the opportunity to make the consumer experience digital. And is doing so, by leveraging MasterPass by MasterCard, the brand’s mobile payments service, and integrating the online and offline experience by making checking out seamless. As well as using the service to detect a consumer’s location details to attract potential customers. For Magnolia Bakery, the integration will allow them not only to increase their digital footprint but also drive sales with existing and potential customers. With nearly 6-10 American adults owning a smartphone, the introduction of mobile payments by Magnolia is a move in the right direction, and one that is going to continue to become a more integral part of the brick-and-mortar shopping experience. See more about Magnolia and MasterPass here.