Alpura – Mexico’s second largest milk producer – came into social focus last week when Manchas, the brand’s dairy cow mascot became a viral sensation from a Reddit post that made it to the top of r/videos.
Surprising consumers by dancing throughout shopping aisles, Manchas drives brand awareness and encourages purchase of Alpura dairy products, while enhancing shoppers’ in-store experience.
These “milk dancers” have reached celebrity status across YouTube and other media sites. While Manchas has been ingrained with the Alpura brand for years, this latest viral buzz outside of Mexico City’s supermarkets have led to Manchas becoming a social sensation crossing into the U.S., with more consumer content being uploaded daily.