Starbucks has teamed up with Match.com to create a “Meet at Starbucks” button on the dating site that allows potential couples to eliminate the awkward “Where should we go on our first date?” decision process.
The first of its kind, the Meet at Starbucks button geo-locates both members and uses the Starbucks store locator to connect them to the most convenient Starbucks for the two of them to meet. According to PSFK, over 3 million profiles on Match.com mention “coffee and conversation” as interests, making the partnership very desirable for both sides.
In conjunction with this permanent button launch, Starbucks is also rolling out the “World’s Largest #StarbucksDate” campaign, which encourages couples to come into Starbucks and try their new special pairings menu, which includes various coffee/food pairings perfect for two people. With such a unique, nerve-easing approach to Valentine’s Day, Starbucks looks to continue its promotional dominance during major holidays while also creating a Match.com installation that has potential to become a staple of the monster dating site moving forward. These types of strategic B2B digital partnerships can generate major buzz in the world of coffee drinkers and daters alike, especially when it makes hard situation in these users’ lives more eased back and convenient. Find out more about how Match.com and Starbucks are creating a stir.