McDonalds is taking a new spin on their long running tagline and focusing on new ways to reach consumers, specifically Millennials.
As part of the campaign “Choose Lovin” the brand released traditional broadcast spots coupled with digital promoted posts on the popular social application, SnapChat. The new spots are an attempt to revitalize the brand to a currently lukewarm target audience through uplifting messages and engaging with the consumer emotionally.
Focusing on connections, “Arch Enemies”, the ads by Leo Burnett utilize engaging animations to show famous adversaries being brought together through a brand experience. Cute and very sharable the spot is designed to create a feel good moment. The takeaway – McDonalds wants Millennials to love them.