Meerkat is a live video streaming app which allows users to host impromptu video sessions through Twitter.
It has caught the attention of brands like Starbucks, Red Bull and the Miami Dolphins as they began to experiment with it. It seems that brand and agencies couldn’t get enough of the app using it to document sessions, live music, and parties and shared their whereabouts with users. It also quickly became the favorite new app of SXSW attendees. The three-week-old company had about 120,000 user before going into SXSW and later reported a 30 percent daily growth.