During The Saint Moritz Art Masters, Mercedes-Benz engaged artist Amshu Chukki to create an Instagram video series celebrating its GLA model.
The juxtaposition of the car against the the stark landscape of the Swiss Engadine pulls viewers into the sophisticated folds of the brand, which is known for engaging fans by celebrating social media milestones through art.
The videos were stitched together and released on YouTube. Mercedes-Benz has tapped social influencers in the past for fresh perspectives in its Instagram feed via the #MBPhotoPass initiative. This tactic, along with reaching out and collaborating with artists worldwide, reinforces the brand’s commitment to artistry, invention and the unexpected. With over 1.2 million Instagram followers, Mercedes Benz can claim one of the highest followings of the automobile brands.
Watch the videos on YouTube.