To develop buzz for its new game streaming platform – Mixer, Microsite crafted an interactive experience that allowed gamers to create a custom fireworks display.
By submitting their name and sparks (Mixer’s interactive currency), users could contribute to a collective firework show that appeared within the digital experience. Users were instantly gratified as their submission appeared in a real-time ticker while the hosts were constantly responding to comments. Although the stats show the obvious success of this campaign (4.3 million submissions), the real champion result is the brand loyalty that mixer gained by actively engaging with its target audience.