Minute Maid’s new digital campaign shows parents what a great job they are doing. As parents everywhere face rising public criticism, Minute Maid decided it was time to Take a Stand for Parents.
The brand released a heartwarming social ad that captures video of self-conscious parents receiving appreciative letters from their children. As an extension of the emotional digital spot, Minute Maid is continuing the conversation with #doingood and is partnering with Facebook & YouTube influencers to spread the message. The brand’s website has also been updated to house campaign content, including parenting tips, additional parent testimonial videos and encouraging blog content. Minute Maid’s blogger partners are also joining in the campaign, facilitating contests on their pages that invite readers to comment & tell their own parenting stories for a chance to win. Utilizing true consumer stories, influencer content and UGC, Minute Maid is using this campaign to positively and authentically combat a recently trending topic among its target consumers.