Moët & Chandon, a luxury champagne, wants consumers to toast to their season and future of possibilities. To do so, they’ve leveraged a mobile ad unit to drive users to the “Moët Moments” Facebook app. Through the Facebook application, fans can submit moments worth toasting and share their moment using the hashtag #MyMoetMoment. Certain submissions will be selected and shared on a jumbotron featured in Times Square on New Year’s Eve. Post-sharing, users have an opportunity to purchase a limited edition holiday-themed bottle for New Year’s celebrations. With the height of champagne toasts occurring on New Year’s Eve, it should come as no surprise that this luxury brand would leverage their social accounts to gain more awareness and drive conversation. To learn more, please visit Luxury Daily.