June, 2014 Mondelez International is taking a big bite out of the digital space. With brands like Oreo, Chips Ahoy, Toblerone, and Trident, in their portfolio, Mondelez is mixing in a new ingredient to their advertising strategy – video buying on devices everywhere. Shifting 50% of ad dollars to digital, Mondelez is trying to capture the audiences of mobile and video content online versus their traditional focus, television. The latest Adobe Digital Report counted 35.6 billion online video plays last quarter, in which 25% were mobile users. Which is an opportunity for brands to create media-rich brand campaigns with fine-tune messaging. With the boom in video, advertisers hope to have found a model that more effectively target customers. If you are craving more information on this digital strategy,click here.