Mountain Dew favored the real-time capabilities of Snapchat in announcing two new flavors in their Mountain Dew Kickstart product line.
The It All Starts with a Kick campaign aims to tie together user-generated snaps to create a story. In the upcoming weeks, the campaign will launch and seek engage Snapchat users by putting a face to their consumers.
Utilizing Snapchat for user-generated content is a great way to spark a connection between a brand and its consumers. With storytelling being the main goal, it’ll be interesting to see how consumers interact and contribute to the campaign. Brands are starting to tap into Snapchat more effectively with stories, so expect to see novel ideas in this space in due time.