To encourage people to get outdoors, Mountain Dew is giving away 2020 hunting and fishing licences.
Taking advantage of a time when most people are looking for ways to get out of the house, Mountain Dew started the “Out Here. It’s DEW” campaign and sweepstakes. Starting July 15, one person from each Midwest household can submit proof of a 2019 hunting or fishing license to be reimbursed up to $20 for the next year. A total of $100,000 will be given away to Midwesterners. To apply, consumers can go to DewOutdoors.com/Stimulus and the first 5,000 customers to submit an application will be eligible. The Mountain Dew Outdoor Stimulus program will reimburse customers through Venmo or check.
This campaign is successful because it allows fans of the brand and avid fisherman and hunters to join together to spend time outdoors. Mountain Dew was able to utilize the Midwest market and their love for the outdoors to bring people in and engage with the brand.