National Geographic is determined to be the best brand provider of #digital content, with initiatives that focus on highlighting Nat Geo as a global powerhouse that uses photography as a platform to unite and educate.
Through powerful images, Nat Geo has gained over 17MM Instagram followers, with at least one follower from every country in the world. These social stats are comparative to international celebrities and bloggers, who like Nat Geo, have realized that rising digital channels, like Instagram and SnapChat, are key for gaining brand awareness amongst the millennial audience.
Nat Geo is not just determined to be the top digital brand, but it also recently revealed a list of initiatives aimed at continuing to expand their presence in the #social space, proving that beautiful photography is an innovative way to grow your audience base. A few of these initiatives include: Take It Outside: five photographers in five different locations capture their own view of nature intertwined with social media campaigns. World Explorer: an interactive platform with a focus on interactive maps, live streams and social outreach. SnapChat Discovery: a newly launched channel focused on video production.
By speaking to a global audience on social channels that resonate worldwide, Nat Geo has proven to be a digital leader that other brands should seek to replicate.