Neutrogena recently launched it’s new campaign for Earth Month promoting water conservation through the use of their new line of environmentally friendly face wipes.
The campaign challenges people to use Neutrogena Naturals’ waterless faces wipes in place of water as their face washing routine, individually saving up to 5 gallons of water a day. People can go online to sign up and take the pledge for a given amount of days, then share their pledge on Facebook and Twitter. They can also join the conversation using #WipeforWater . To create immediate buzz, they pushed out videos via social with actress Kristen Bell as the spokeswoman. Neutrogena also partnered with The Nature Conservancy, donating $1 for every pledge made. Based off the amount of time their target audience spent online, Neutrogena created a successful online activation that covers multiple social platforms along with an effective promotional site that drives awareness for both their brand and water conservation.