With Black Friday and the holiday shopping season just around the corner, major retailers are seeking new ways to attract customers and enhance the in-store experience. In true Target fashion, the retailer has rolled out a new mobile app to do just that. Using location-based technology, powered by Point Inside, to link products with store maps, customers will be able to search and locate the aisle they need. The app will also message users about door-buster deals, allowing Target to create custom, promotional content. The app lends Target stores another outlet to further blur the line between physical and online stores. To find out more, visit AdWeek.