American cultural magazine The New Yorker, which had its first publication in 1925, surprised viewers this week by using an animated GIF for the first time as the cover of its web and mobile applications.
The magazine, known for its memorable covers, has a history steeped in tradition and prides itself as a cultural publication with quality artistic content. While old school media may never be watched for its early adoption of technology, it should be admired for its often thoughtful and polished use of it. Read more here about Christoph Niemann’s cover, Rainy Day, and visit The New Yorker to see the cover animation.