Nike has partnered with Fortnite, the popular online video game, to release two new Air Jordan sneakers as in-game skins.
Players can dress their Fortnight character in digital outfits featuring Nike Air Jordan 1s in black and red, the team colors of the Chicago Bulls, or the L.A. Lakers’ purple and yellow. Like their past partnerships with the NFL and the “Avengers” movie franchise, the Nike Air Jordan 1 skins will only be available for a limited time. Adding real-world pop culture elements to a game like Fortnight, that has over 250 million registered users, keeps the game fresh and exciting.
Video game advertising is becoming more popular because it allows brands to reach new and younger users in a fun way. In Fortnite and Nike’s case, it also allows users to interact and play with the brand.