Norwegian Airlines is inviting shoppers in an Oslo mall to take a virtual taxi ride via an interactive digital billboard around NYC.
The interactive digital experience is promoting the airlines direct long-haul service direct to New York. The interactive screen connects live with a custom-designed Norwegian taxi that drives around Manhattan, fit with a 360-degree live stream camera on the roof. People who interact with the screen can choose where to explore in the city and control the roof camera, all while interacting with and getting information/funny anecdotes about the city from the driver. While the flight from Oslo to NYC takes just under 9 hours, the experience brings Manhattan to the user in real-time and increases their interest in traveling to the city.