Oakley launches new campaign, One Obsession, today which uses the hashtag #LiveYours to connect athletes and consumers in conversation.
Oakley’s athletes, both professional and nonprofessional, start the dialogue through showcasing how important their passions are in their lives. David Adamson, Senior Vice President of Marketing at Oakley stated, “It’s really a call to action for people to live their obsession. We’re trying to create a platform for consumers and athletes to facilitate a conversation around that.”
The campaign kicks off today with a teaser video comprised of different athlete’s stories of inspiration and will engage consumers throughout the year as more clips are released. Athletes and consumers are encouraged to use the #LiveYours hashtag to showcase their personal stories. Those that engage have the chance to win a surprise experience from Oakley. Oakley hopes that through multiple channels the campaign can bring to life the digital connection consumers have with Oakley into the physical world.