If your running route happens to be in the shape of a car, Old Spice just might send you one.
In an effort to promote its Hardest Working Collection of men’s body wash and deodorants, Old Spice is asking fans to submit their neighborhood jogging maps for a chance to win unique prizes. The brand recently launched a mobile website that utilizes mapping technology to draw each user’s specific route after they’ve visited the site. Joggers can then choose to submit their running-inspired drawing for a chance to win a prize that replicates their entry – which could be anything from a hat to a trashcan to a statue of the scribble that you just ran. Through the Dream Runner campaign, Old Spice is able to promote creative UGC content that directs messaging right back to the product line. Smart, clever and oh so shareable.