Oreo recently launched a Web series showcasing Top Chefs creating sweet treats into popular dishes. The inspiration spawned when a picture showing a person dunking an Oreo cookie in a glass of milk and using a fork as a way to keep their hands clean surfaced. Shortly after, Oreo began encouraging fans to post their own unique ways of eating the cookie using hashtag #OreoSnackHack. Posts and videos came flooding in including putting it in a pepper grinder to create sprinkles or mixing bits of Oreos into popcorn. Featuring famous chefs such as Roy Choi, Michael Voltaggio and Nguyen Tran, the web videos educate viewers on how to create dishes like chicken tenders made with golden Oreos, Oreo bread pudding and even an alcoholic Oreo shandy. By strictly keeping the Snack Hacks activation in the digital space, Oreo’s Snack Hacks activation truly denotes the value of crowdsourced content. Learn more about this truly organic social media promotion.