Virgin Atlantic is inspiring travelers to explore the world by recommending travel destinations in it’s new campaign, Let it Fly.
The online platform allows users to select what objects they would pack in a hypothetical suitcase. Then Virgin Atlantic chooses a destination based the user’s selections. From the interactivity of actually packing your suitcase to the beautiful photography layouts featuring the hypothetical vacation views, this platform is an excellent example of what a good user experience looks like. It comes at a perfect time for those suffering from the winter blues and counting down till spring. So pack a bag and see where you should be vacationing next.