Pinterest is promoting the profile of its Pin Picks with a four-week campaign tied to Halloween.
The Handmade Halloween campaign leverages the holiday as it continues to climb with over 176 million Halloween-related pins and 51 million followers. The social network has partnered with a handful of media companies, including eHow and Funny or Die, to create four weeklong themes: horror, villains and superheroes, humor and last-minute ideas. In addition to the Pin Picks collections, Pinterest and its media partners have created a series of how-to videos for the campaign. Marketing lead, David Rubin tells Ad Age, “What we’re finding is not only that the content [media companies] create is helpful to us, but Pinterest has grown into being a place where we’re driving lots of traffic and interest back to them.” By leveraging the social nature of the brand with engaging, timely content, Pinterest has created a mutually beneficial environment for users. For a wide variety of costume and decorating inspiration, be sure to follow the Handmade Halloween creep show here.