In an effort to keep fans more engaged and informed at games, the Detroit Pistons partnered with Movable Ink to create dynamic emails with real-time game updates.
The Interactive Gameday Guide goes out to ticket holders via email a few hours prior to tip-off and updates throughout the game each time the email is reopened. This interactive email experience provides recipients with pre-game records, team matchups and statistics, as well as a live traffic map to help attendees locate the best route to the arena and other information regarding game attendance. Throughout the game, it displays live scores and stats for every player on the floor at any given moment. The execution seamlessly complements the brand’s other digital and mobile marketing efforts while keeping the brand constantly connected with its fans in real-time.