Pizza Hut and Visa are teaming up to offer hungry fans free large pizzas to those who pay through its new online payment platform, Visa Checkout. Visa Checkout kicked off its national television advertising campaign with Pizza Hut earlier this month which features professional surfer, Kolohe Andino. The live-action spot, that can be seen on YouTube, shows Andino using Visa Checkout to pay for his delivery, mid-wave, using a mobile device. The promotion is a way for Visa to push into the online payment arena and compete with the likes of PayPal. The campaign’s positioning, and quirky surfer commercial, looks to heavily target Millennials using free pizza as a gateway to online payment behavior. Check the promotion out first hand on the Pizza Hut website or learn more about how payment works on Visa Checkout.
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