Powerade unveiled a series of interactive workout billboards in three cities across Germany, allowing consumers to participate directly with the ads to acquire a free product sample.
Interactive billboards included a rotating rock wall, punching meter and pulley bar as means to reinforce the brands latest tagline, “You have more power than you think.” We are seeing this as an emerging trend among brands such as Nike and Samsung: shifting away from standard social campaigns and using the power of experiential to create relevant brand connections. These new ‘interactive’ ads provide brands the opportunity to convey their message, provide a consumer experience and leave the participate with not only a lasting impression. Not to mention, such billboards created a consumer need for Powerade as they finished their “work-out” and were rewarded with refreshing free samples. These ads are doing some heavy lifting and we expect to see more brands follow suit.