Two Iconic Brands, Prada (Italy) & Harrods (London) have created an experiential and digital campaign celebrating the art and heritage of Miuccia Prada, one of the world’s most influential fashion designers.
Pradasphere is a branded takeover of Harrods department store, supported by a microsite and social media. The online experience is a small collection of the work on display at the month-long exhibition at Harrods, that allows fans across the globe to enjoy a history of Prada campaigns from the past 27 years.
The in-store experience is a deeper walk through the influences and aesthetic taste of this incredibly powerful and complex brand. It includes a pop-up shop, exhibit, café and window displays, injecting a bit of Italian style into a London-based institution.
The Pradasphere hashtag across Facebook and Twitter is rich with beautiful imagery, and the campaign is earning heavy engagement on Prada’s Instagram.