Universal Pictures is taking a clever experiential approach to promote the opening weekend for it’s summer blockbuster Jurassic World.
A giant InGen branded crate complete with terrifying sound effects and a cautionary footprint around the perimeter showed up today at Waterloo, one of London’s busiest train stations.
The stunt made its way to the front page of Reddit which is no small feat, and news is also circulating on Twitter.
By being disruptive with an attention-grabbing stunt in a high traffic space, Universal succeeded in harnessing the attention of the hive mind for a few moments in time today.