Pull-Ups launched a comprehensive potty training program that provides parents with tips, tricks and a game plan for potty training that’s tailored for their child.
Pull-Ups based the program on a digital personality quiz that helps discover what each child uniquely needs by characterizing them as an owl, puppy, bear cub, turtle or squirrel. Pull-Ups is generating reach for the program through influencer partnerships, with a celebrity mom and a viral video creator who will not only spread the word but also report about their own success stories using the method.
Rather than focusing solely on above-the-line campaigns that speak at consumers, Pull-Ups is providing real, relevant value and a chance for two-way interaction with their target audience.