To promote their redesigned site and user interface, online invitation site Punchbowl spiked conversation with a sweepstakes designed to convert competitive users.
Punchbowl is inviting people to tweet why they’re leaving Evite, the longtime leader in the online invitation space, with the tag #AdiosEvite to be entered to win a $1000 AmericanExpress gift card. The campaign kicked off with a full page LA Times print ad, in the form of a letter to Evite from Punchbowl.
While Punchbowl touts improved functionality with their redesign and better features than Evite, the most common response among initial consumers tweeting #AdiosEvite focuses on better invitation designs, which is no surprise given the role invitations play in building an image for an individual. Visit Punchbowl’s sweepstakes page for your chance to win or explore the invitation designs on the Punchbowl website.