Now users of the voice-activated Amazon Echo can use the Quaker app (or “skill”) to search and help make recipes for overnight oats.
It’s a new space for brands to offer apps and branded content that proves that Quaker understands their app should not only provide value but relevance for the channel and the user. Finding recipes and guiding through their creation feels like a natural task for Alexa (the virtual assistant at the core of the Echo experience), and overnight oats themselves are an on-trend and highly searched use for Quaker’s most well known product.