Tutorials, how-tos, FAQs, instructional videos – whatever you call them, we can all agree that the finished product needs to be dry, bland, boring and completely devoid of any personality, right?
Well Facebook didn’t get the memo. The social network just debuted a series of videos called “Just In Case Studies,” which use quirky storytelling to explain how to complete various basic tasks on Facebook, like how to share a post only with your friends or how to untag yourself from super-embarrassing photos you don’t want anybody to ever see. Ever.
Each video is informative, but first and foremost showcases the fun, more lighthearted side of Facebook. They’re brand-building spots. And they show that, believe it or not, you can entertain while you’re educating.