Ray Ban asks fans to share their #Campaign4Change.
Their not so secret society, Order of the Never Hide, is asking for funny, serious or out of this world campaigns — nothing is impossible! My personal favorites are “Born to be Wild” and “3 Day Weekends.” Consumers can submit through social or on Ray-Ban’s website a solid campaign that leverages key insights about the target and what they’re passionate about all while playing in the social/digital space!