Rémy Martin paired up with Labwerk and students in Paris to launch an app that showcases famous Parisian bars.
The app showcases bars that serve specialty Rémy Martin cocktails along with the students’ design interpretations of Rémyxology (a Rémy Martin coined term). The Futur Héritage app acts as a mobile exhibit and is iBeacon-enabled, so consumers are messaged when walking into six selected Parisian bars. The exclusive Rémyxology cocktails were only available from September 6-13 at the six famous locations, which included, Lipstick, Andy Wahlo, Le Royal Monceau, Lockwood, Calbar and Molitor in Paris. See more about the interactive experience at psfk.