Saucy, a new alcohol-on-demand delivery company that launched in May, partnered with Jack Daniels for a special holiday promotion this month.
On December 12, select consumers who used the Saucy mobile app received their Jack Daniels delivery from a singing Frank Sinatra impersonator. In order to be eligible for the surprise, users had to use a special Sinatra promo code when placing an order. The alcohol-on-demand market is quickly becoming more competitive, causing brands like Saucy to explore new tactics to stand out. This Sinatra promotion was inspired as a nod to Sinatra’s would-be 99th birthday this year. To read more about the promotion, visit AdAge or Saucy’s website.