In an effort to further engage and excite the ever popular millennial consumer, Sephora is enabling customers to create a customized emoji keyboard.
By simply inputting their Color IQ number (a unique code provided to customers that identifies the best makeup to match their skin and hair tones), the app populates emojis that look like each customer.
Although this isn’t necessarily a new idea (Bitmoji anyone?), it gives fans an extremely easy way to create and customize their content. Oh, and also gets fans talking about Sephora! See the full article here.