72Lux announced the launch of Shoppable, a new e-commerce platform that will allow consumers to manage their shopping wish lists with multiple retailers in one place. This cart will hold everything from gadgets, to clothes, to beauty supplies. 72Lux already has deals with multiple retailers and publishers, which allows the Shoppable marketplace to utilize its network of products. Bloggers and publishers can also use the catalog to monetize their website by selling products on their site using 72Lux’s technology. The new platform could revolutionize how e-commerce is handled by allowing consumers to add products from different retailers into one shopping cart and paying for them all in one lump sum. Click here for more information on this innovative platform.