Skittles is bringing a digital twist to auctioning, allowing fans to bid on custom Skittles prizes using accrued Facebook likes.
The promotion, which launched in May, features exclusive Skittles-branded merchandise, from a Green Apple Skittles cat tower to an Orange Skittles turntable. Hosting the auction on Facebook was a conscious decision by the brand to make the contest more accessible to participants. But the real strength in the Skittles campaign is in its ability to connect with fans on a social platform while promoting branded merchandise in a whimsical way, cleverly capturing the humor of the brand.